Most people may associate power and leadership with men. When we live in a culture where genders are not treated equally, women are at risk of being over-powered and mistreated in the workplace and in their intimate relationships,” says Carol A. Lambert, MSW. However, this is not the case for the business world especially now that we’re living in an age where women are given an equal space like men to explore her full potential and make an impact in the industry. A number of females have already shown their ability in leading the industry, particularly in digital marketing. Some have succeeded in building their brands, while others were criticized.
We are now in the fourth wave of feminism, and many companies are stepping up their game by incorporating women empowerment into their marketing plans. A glance at social media might show you an advertisement highlighting some aspect of feminism while still managing to market a particular brand.