We are now in the fourth wave of feminism, and many companies are stepping up their game by incorporating women empowerment into their marketing plans. A glance at social media might show you an advertisement highlighting some aspect of feminism while still managing to market a particular brand.
Believe it or not, digital marketing is a conventionally male-dominated industry. According to a recent Digital Skills Gap Report, only 30 percent of the digital marketing workforce are women, despite being 11 percent more proficient than men. Aside from this, only 6.5 percent are women executive directors.
Even to this day, women still struggle to cement their voice in society. In the corporate setting, women all over the world are still fighting to be heard and to be represented well in the boardroom.
We are now in the digital and information age wherein a lot of transactions and purchases are initiated, processed, and consumed online right at the tip of our fingertips. As a result, now more than ever, digital marketing plays a vital role in a business to sustain itself, continuously grow, and survive. However, like any other industry in this patriarchal world, women are perceived to be weaker and less competent based purely on gender bias.
Women are now leaving their mark in the digital marketing world. Their ability to create trends, think critically, innovate, and lead is now becoming vital in this field. Today, there are numerous of these women who are making a name for themselves. That is why we created a list of these amazing women for you to follow in social media and to boost your own creativity. You might need a little bit of inspiration, right?