Originally a social media cynic, Theresa Dostaler, hockey mom to three, had no social media presence and first started a Facebook account on December 31, 2009. With a background in research and evaluation, a Masters in Community Psychology, and completely consumed with the hockey culture surrounding two of her kids, Theresa set out to satisfy her curiosity about social media and use her community building skills to grow the largest group of Hockey Moms in the world. Her website “Hockey Mom in Canada” was launched in February 2010. In just over a year, Theresa became a content expert in all things hockey mom, is regularly contacted by media outlets, and works with some of the largest hockey related businesses in Canada. Through it all, she hopes she is helping to instil a little “sanity” to those over intense hockey moms that she has grown to love, all through blogging, Facebook, and Twitter. In her spare time, Theresa owns and operates her own research and consulting business, Synergy Research and Evaluation Consulting.