ShesConnected Conference

Theresa Dostaler

Founder, Synergy Research and Evaluation Consulting

Originally a social media cynic, Theresa Dostaler, hockey mom to three, had no social media presence and first started a Facebook account on December 31, 2009. With a background in research and evaluation, a Masters in Community Psychology, and completely consumed with the hockey culture surrounding two of her kids, Theresa set out to satisfy her curiosity about social media and use her community building skills to grow the largest group of Hockey Moms in the world. Her website “Hockey Mom in Canada” was launched in February 2010. In just over a year, Theresa became a content expert in all things hockey mom, is regularly contacted by media outlets, and works with some of the largest hockey related businesses in Canada. Through it all, she hopes she is helping to instil a little “sanity” to those over intense hockey moms that she has grown to love, all through blogging, Facebook, and Twitter. In her spare time, Theresa owns and operates her own research and consulting business, Synergy Research and Evaluation Consulting.




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Ford at ShesConnected Conference 2011

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About ShesConnected

ShesConnected Multimedia is the go-to community management agency that provides outsourced community management services for leading brands. With a database of 400,000 bloggers, social networking sites and forums, we have created a proprietary methodology that allows brands to build meaningful relationships and conversations with women. ShesConnected has the expertise you need for creating and sustaining vibrant online communities. Contact us to find out how we can help your brand today
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