ShesConnected Conference

Laurie Dillon Schalk

Digital Strategy Director, JWT

Joining JWT in mid-2010, Laurie brings deep experience in the strategic uses of digital medias (paid, owned, and earned) – for advertising & promotion, for monetization, for building relationships and/or for driving innovation. Her clients include Mazda, Wal-Mart, Tim Hortons, Sick Kids Foundation, Cadbury and more.

Before JWT, Laurie spent eight years at IBM as a senior management consultant in emerging technology with deep roots in social media (2005) and deeper roots in e-commerce (1998). She left IBM in 2006 to start a family and pursue local marketing opportunities including establishing a start-up in 2009,, helping organizations use the web and social media wisely. Her clients included Epilepsy Toronto, Scotiabank BuskerFest, TMG International, and WestJet in early 2010.

Laurie holds an MBA from the Rotman School of Management, University of Toronto and Bachelors in Economics from the University of Waterloo.




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About ShesConnected

ShesConnected Multimedia is the go-to community management agency that provides outsourced community management services for leading brands. With a database of 400,000 bloggers, social networking sites and forums, we have created a proprietary methodology that allows brands to build meaningful relationships and conversations with women. ShesConnected has the expertise you need for creating and sustaining vibrant online communities. Contact us to find out how we can help your brand today
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