While working at the largest media companies in Canada and currently with top-tier public relations firm Cohn & Wolfe, Amanda has over a decade of branding, communications and online experience. She has managed a number of initiatives which have shaped the identity of several national brands.
Amanda began her career at the Toronto Star as Internet Producer and deepened her knowledge of the online industry during her time with The Globe and Mail as Senior Online Producer. Her extensive knowledge of digital and editorial environments led her to a role at Rogers Media, as Editorial Director, Flare.com. During her time with Rogers, Amanda later became General Manager, Women’s Community, which included the management of several publications online, such as Chatelaine, Flare and Glow. Throughout her career in the media industry, Amanda’s distinguished work has been honoured. Flare.com received official honouree status from the International Webby Awards in 2006, a first for a Canadian fashion publication, and was voted Best Website Design in Canada by Web50.ca in 2009.
As Vice President at Cohn & Wolfe, Amanda works with some of Canada’s leading brands including Nintendo, MasterCard, Black’s, Coleman and many more.
Amanda studied New Media at Ryerson University and obtained a Post-Graduate diploma in Interactive Multimedia at Humber College of Applied Arts and Technology. A strong believer continued learning, Amanda is currently studying business administration at the University of California, Los Angeles.
Outside of her role with Cohn & Wolfe, Amanda is a committee member of the Book Lover’s Ball, benefiting the work of Toronto’s Library, the busiest urban public library system in the world.