We are now in the digital and information age wherein a lot of transactions and purchases are initiated, processed, and consumed online right at the tip of our fingertips. As a result, now more than ever, digital marketing plays a vital role in a business to sustain itself, continuously grow, and survive. However, like any other industry in this patriarchal world, women are perceived to be weaker and less competent based purely on gender bias.
Statistics show that 11 percent of women are actually better in digital marketing than men, yet women only represent barely a third of the population of digital marketers. In a test of digital skills conducted among 622 digital marketers, women garnered higher scores in terms of digital aptitude ranging from search, social media, emailing, interface, and digital strategy.
So for the aspiring lady marketers out there or even for those who have been in the business but dream to go to greater heights, here are five tips that could help you on your way to success, even in the midst of the pressures from patriarchy:
- Find The Right Mentor
It pays to learn from seasoned women who have been in the world of digital marketing ahead of you because aside from technical skills, they are armed with various insightful experiences from which you can pick up important career lessons. Be inspired by their success stories, but do not overlook their mistakes and failures. Sometimes, these downfalls are more powerful teachers of better decision-making skills.
2. Know Your Capabilities
Our greatest weakness often comes from being naïve of ourselves. Your career is a continuous process of self-discovery, so get yourself into different opportunities that could help bring to light the skills other than those you are familiar with. Also, it is essential to know very well your greatest asset and use it to your advantage and be aware of your points of weakness as well and strive to improve on them.
3. Be Confident
Once you’ve got a grasp of your competence level, work on your confidence level. One step towards this is to surround yourself with positive people. Get yourself a support group that would encourage and help you believe in yourself when you find it difficult to do so. Do not let the intimidation, pressure, or even misogyny around you get in the way of you giving your best.
4. Work It Out
The work of a digital marketer is not a no-brainer. It requires a lot of perseverance, diligence, and patience to come up with the right marketing campaign. You need to consider a lot of factors to get your message across your target audience. More so, you need to be creative and witty in coming up with the right executions that would make your digital marketing plan a success. So keep working it out and give your best, from the huge jobs up to the smallest tasks.
- Never Stop Learning
A major part of a digital marketer’s job is to know and ride the most recent trends to drive the behavior of your target audience. Because of this, you need to continuously keep yourself up to date to effectively pinpoint your customer’s desires. As a digital marketer, you need to be very flexible—having both the capacity and willingness to learn for the first time, relearn now and then, and unlearn from time to time.
It is high time that women in the digital marketing field take a stand and work their way towards success, especially now that various studies and statistics prove their competence and skill level. It will be challenging, but it will surely be worth the try as you build your career in digital promotions.