ShesConnected Conference

2012 Agenda

Speakers & Details coming soon!

Friday, October 19, 2012

11:00 AM – 5:00 PM Registration All day registration.
Starts at 11:00 AM. Exhibit Area Open 11:00am – 1:00pm
1:00 PM – 1:15 PM Welcome Welcome and Introduction
1:15 PM – 2:15 PM Keynote Keynote: Sheryl Connelly,Global Trends and Futuring, Ford Motor Company
2:30 PM – 3:30 PM Sessions How to successfully engage with Bloggers and build long-term relationships with them.
3:30 PM – 4:00 PM Break Afternoon Break Exhibit Area Open
4:00 PM – 4:45 PM Sessions Brands & Digital Women: Ice Breaker: This is an an interactive session for attendees, sponsors, and speakers to connect with each other.
4:45 PM – 5:00 PM Wrap-Up Closing Comments for Day One
5:00 PM – 7:00 PM Reception Networking Reception in Exhibit Hall Exhibit Area Open
8:00 PM – 10:00 PM Party Conference Party at Town Shoes on Bloor Street

Saturday, October 20, 2012

8:00 AM – 8:45 AM Breakfast Day Two: Breakfast & Networking
8:45 AM – 9:00 AM Welcome Day Two: Recap
9:00 AM – 9:45 AM Sessions Keynote: Elisa Camahort PageCOO & Co-founder, BlogHer
9:45 AM – 10:30 AM Panel What brands want from bloggers and digital women. This panel session will discuss the importance of Social Media for the Brands, how brands are building their social media capabilities and what they are looking for from you.
Louise Clements, SVP, Digital Strategist, MacLaren McCann
Neetu Godara, Marketing Manager, PepsiCo Beverages Canada
Tonia Hammer, Community Relations Specialist, Molson Coors Canada
Dana McCauley, Culinary Director, Janes Family Foods
Lisa Bishop-Spencer, Manager of Communications, Chicken Farmers of Canada
10:30 AM – 11:00 AM Break Morning BreakExhibit Area Open
11:00 AM – 11:45 AM Panel Product Reviews vs. Blog Tours/Panels vs. Brand Ambassador Programs vs. Community Management Programs: Case studies from both the brands and bloggers. What works, what doesn’t and how it can be improved.
Duri Al Ajrami, General Manager Marketing,
Donna Marie Antoniadis, CEO & Co-founder, ShesConnected
Jennifer Banks, Blogger, A Busy Mommy
James Clarke, Digital Marketing Manager, Maple Leaf Foods
Julie Cole, VP & Co-Founder, Mabel’s Labels Inc.
Diana Mancuso, Teacher, Mother & Blogger
Lina Saoumas, Marketing Communications Specialist, Hallmark Canada
11:45 AM – 1:00 PM Lunch Lunch- Exhibit Area Open
12:00 PM – 12:30 PM Panel Social Good Panel
Sharon Vinderine Founder & CEO, PTPA Media Inc.
Sherry Abbott, Executive Director, CCTFA Foundation
Heather Hamilton, CEO of Ty and Jayden, Founder of Zack’s Dream Room Fund
Julie Marshall, Canadian Spokesperson, UN World Food Programme
1:00 PM – 1:45 PM Panel Social Media Rock Stars: Veteran, New and Rising Stars
Tom Gierasimczuk, Editor-in-Chief, Marketing Magazine
Carrie Burrows, Proud member of the Walt Disney World Mom’s Panel
Casie Stewart, Lifestyle Blogger & Co-founder, GenYTO
Christine Cushing, TV Personality, Chef & Entrepreneur
Tracy Moore, Host, CityLine, City TV
Lianne Phillipson-Webb, Founder, Sprout Right
Shannon Mischuk, Blogger, Shasher’s Life
1:45 PM – 2:30 PM Panel What is a Blogger worth? A discussion with some leading bloggers about their worth to brands. Type of pitches they like, the ones they ignore.
Shannon Cowan, Client Service Manager, LOLA Toronto
Jennifer Ball, Blogger, Mom vs. the Boys
Theresa Dostaler, Hockey Mom in Canada
Stephanie Holmes, Writer & Social Media Strategist
Tamara McPherson, Founder,
Wendy Kam Marcy, Co-Founder & Marketing, Hip Urban Girl
Raymi Lauren White, Blogging Pioneer,
2:30 PM – 3:00 PM Break Afternoon BreakExhibit Area Open
3:00 PM – 3:45 PM Panel Rate Cards, Guidelines, & Disclosure: What is the average price for ads, reviews, giveaways and posts? Should there be a guideline so that new and veteran bloggers can follow? What should dictate the price of each tactic?
Terri McBay, Director of Social Media, OgilvyOne
Lena Almeida, Writer & Blogger, Listen to Lena!
Alyssa Kingsbury, Blogger, A Motherhood Experience
Jeannine Miranda, Mommy, Wife, Friend & Blogger, My Bits and Bleeps
Andrea Tomkins, Blogger & Social Media Junkie
Deanna Tousignant, Blogger, Maple Leaf Mommy
3:45 PM – 4:45 PM Panel The 10 Rules of the Road, putting it all together: Our panel of Brands & Bloggers will discuss how to make it all work and highlight the key take-aways from the conference.
Mark Grindeland, Chairman & Co-founder, ShesConnected
Sara Hodge, Founder, Mums ’n Chums
Ammar Khan, Social Media Manager, Ford Motor Company
Christy Laverty, Writer, Producer & News Editor
Melissa Moore, Social Media & Communications Manager, Toshiba of Canada Limited
4:45 PM – 5:00 PM Wrap-up Closing Remarks & Announce dates for our 2012 events

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About ShesConnected

ShesConnected Multimedia is the go-to community management agency that provides outsourced community management services for leading brands. With a database of 400,000 bloggers, social networking sites and forums, we have created a proprietary methodology that allows brands to build meaningful relationships and conversations with women. ShesConnected has the expertise you need for creating and sustaining vibrant online communities. Contact us to find out how we can help your brand today
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