2012 Agenda

Speakers & Details coming soon!

Friday, October 19, 2012

11:00 AM – 5:00 PM	Registration	All day registration. Starts at 11:00 AM. Exhibit Area Open 11:00am – 1:00pm
1:00 PM – 1:15 PM	Welcome	Welcome and Introduction
1:15 PM – 2:15 PM	Keynote	Keynote: Sheryl Connelly,Global Trends and Futuring, Ford Motor Company
2:30 PM – 3:30 PM	Sessions	How to successfully engage with Bloggers and build long-term relationships with them.
3:30 PM – 4:00 PM	Break	Afternoon Break Exhibit Area Open
4:00 PM – 4:45 PM	Sessions	Brands & Digital Women: Ice Breaker: This is an an interactive session for attendees, sponsors, and speakers to connect with each other.
4:45 PM – 5:00 PM	Wrap-Up	Closing Comments for Day One
5:00 PM – 7:00 PM	Reception	Networking Reception in Exhibit Hall Exhibit Area Open
8:00 PM – 10:00 PM	Party	Conference Party at Town Shoes on Bloor Street

Saturday, October 20, 2012

8:00 AM – 8:45 AM	Breakfast	Day Two: Breakfast & Networking
8:45 AM – 9:00 AM	Welcome	Day Two: Recap
9:00 AM – 9:45 AM	Sessions	Keynote: Elisa Camahort PageCOO & Co-founder, BlogHer
9:45 AM – 10:30 AM	Panel	What brands want from bloggers and digital women. This panel session will discuss the importance of Social Media for the Brands, how brands are building their social media capabilities and what they are looking for from you.
		Moderator: Louise Clements, SVP, Digital Strategist, MacLaren McCann
		Panelists: Neetu Godara, Marketing Manager, PepsiCo Beverages Canada Tonia Hammer, Community Relations Specialist, Molson Coors Canada Dana McCauley, Culinary Director, Janes Family Foods Lisa Bishop-Spencer, Manager of Communications, Chicken Farmers of Canada
10:30 AM – 11:00 AM	Break	Morning BreakExhibit Area Open
11:00 AM – 11:45 AM	Panel	Product Reviews vs. Blog Tours/Panels vs. Brand Ambassador Programs vs. Community Management Programs: Case studies from both the brands and bloggers. What works, what doesn’t and how it can be improved.
		Moderator: Duri Al Ajrami, General Manager Marketing, GiveGet.com
		Panelists: Donna Marie Antoniadis, CEO & Co-founder, ShesConnected Jennifer Banks, Blogger, A Busy Mommy James Clarke, Digital Marketing Manager, Maple Leaf Foods Julie Cole, VP & Co-Founder, Mabel’s Labels Inc. Diana Mancuso, Teacher, Mother & Blogger Lina Saoumas, Marketing Communications Specialist, Hallmark Canada
11:45 AM – 1:00 PM	Lunch	Lunch- Exhibit Area Open
12:00 PM – 12:30 PM	Panel	Social Good Panel
		Moderator: Sharon Vinderine Founder & CEO, PTPA Media Inc.
		Panelists: Sherry Abbott, Executive Director, CCTFA Foundation Heather Hamilton, CEO of Ty and Jayden, Founder of Zack’s Dream Room Fund Julie Marshall, Canadian Spokesperson, UN World Food Programme
1:00 PM – 1:45 PM	Panel	Social Media Rock Stars: Veteran, New and Rising Stars
		Moderator: Tom Gierasimczuk, Editor-in-Chief, Marketing Magazine
		Panelists: Carrie Burrows, Proud member of the Walt Disney World Mom’s Panel Casie Stewart, Lifestyle Blogger & Co-founder, GenYTO Christine Cushing, TV Personality, Chef & Entrepreneur Tracy Moore, Host, CityLine, City TV Lianne Phillipson-Webb, Founder, Sprout Right Shannon Mischuk, Blogger, Shasher’s Life
1:45 PM – 2:30 PM	Panel	What is a Blogger worth? A discussion with some leading bloggers about their worth to brands. Type of pitches they like, the ones they ignore.
		Moderator: Shannon Cowan, Client Service Manager, LOLA Toronto
		Panelists: Jennifer Ball, Blogger, Mom vs. the Boys Theresa Dostaler, Hockey Mom in Canada Stephanie Holmes, Writer & Social Media Strategist Tamara McPherson, Founder, WonderMoms.ca Wendy Kam Marcy, Co-Founder & Marketing, Hip Urban Girl Raymi Lauren White, Blogging Pioneer, raymitheminx.com
2:30 PM – 3:00 PM	Break	Afternoon BreakExhibit Area Open
3:00 PM – 3:45 PM	Panel	Rate Cards, Guidelines, & Disclosure: What is the average price for ads, reviews, giveaways and posts? Should there be a guideline so that new and veteran bloggers can follow? What should dictate the price of each tactic?
		Moderator: Terri McBay, Director of Social Media, OgilvyOne
		Panelists: Lena Almeida, Writer & Blogger, Listen to Lena! Alyssa Kingsbury, Blogger, A Motherhood Experience Jeannine Miranda, Mommy, Wife, Friend & Blogger, My Bits and Bleeps Andrea Tomkins, Blogger & Social Media Junkie Deanna Tousignant, Blogger, Maple Leaf Mommy
3:45 PM – 4:45 PM	Panel	*The 10 Rules of the Road, putting it all together:* Our panel of Brands & Bloggers will discuss how to make it all work and highlight the key take-aways from the conference.
		Moderator: Mark Grindeland, Chairman & Co-founder, ShesConnected
		Panelists: Sara Hodge, Founder, Mums ’n Chums Ammar Khan, Social Media Manager, Ford Motor Company Christy Laverty, Writer, Producer & News Editor Melissa Moore, Social Media & Communications Manager, Toshiba of Canada Limited
4:45 PM – 5:00 PM	Wrap-up	Closing Remarks & Announce dates for our 2012 events